We Miss You Campaign
Re-engage clients who haven't visited in 90+ days with a warm "we miss you" social media campaign or postcard mailer featuring their pet's name.
Target previously regular clients (4-6 week frequency) who have gone 8+ weeks without booking, before they find someone else.
Quick Answer
Win Back Lapsed Regulars targets clients who used to visit every 4-6 weeks but have now gone 8+ weeks without a booking. These are your highest-priority recovery targets because their pattern has broken, and the longer you wait, the less likely they are to return. Proactive outreach within the first 2 weeks of the gap recovers significantly more clients than waiting.
Regular clients are the backbone of your business. When someone who came every month suddenly disappears for two months, something has changed. Maybe they had a bad experience, found somewhere cheaper, or simply forgot. The dangerous part is that every week you wait makes it harder to win them back, because they are forming new habits with someone else.
Monitor booking frequency and trigger outreach the moment a regular client misses their expected window. The message should acknowledge the gap without being guilt-trippy: "We noticed it has been a bit longer than usual since [PetName]'s last visit. Is everything okay?" This feels caring, not pushy.
Data Insight
Cross-reference average booking frequency with days since last appointment to find clients who have broken their pattern. Focus on those with 3+ previous visits and a current gap exceeding their average by 50%+.
Step-by-step guide to running a Win Back Lapsed Regulars campaign
A regular client is someone who has visited at least 3 times with an average frequency of 4-6 weeks. This varies by service type (groomers may see 4-6 weeks, walkers daily or weekly).
When a regular client exceeds their average frequency by more than 50% (e.g., a 4-week client hits 6+ weeks), they enter the "at risk" zone.
Do not lead with a promotion. Lead with care: "Hi Sarah, we noticed it has been a bit longer than usual since Bella's last visit. Is everything okay? We're here whenever you're ready."
If they used to book a specific day/time, mention that: "Your usual Thursday 10am slot is still available if you would like to lock it in."
If no response after the first outreach, try a different channel (SMS if you emailed, or a phone call for high-value clients). After two attempts, add them to the lapsed segment and try a full win-back campaign later.
Copy these ready-to-use prompts into ChatGPT or Canva to instantly generate marketing assets for this idea. Just replace the placeholders with your business details.
ChatGPT Prompt
Paste into ChatGPT for marketing assets
You are a marketing expert for a pet care business called "{businessName}".
## Brand Identity
Primary colour: {brandColour}
Brand font: {fontFamily}
## Campaign Brief
**Campaign Name:** Win Back Lapsed Regulars
**Objective:** Re-engage clients who used to visit every 4-6 weeks but have now gone 8+ weeks without booking.
## What I Need
1. **Caring Check-In Email**
- Lead with concern, not a promotion
- Reference the pet's name and their usual schedule
- Offer to hold their regular time slot
2. **Follow-Up SMS** (if no email response after 7 days, max 160 chars)
3. **Social Media Post** (general, not targeting specific clients)
- Remind clients about maintaining regular grooming schedules
- Educational angle: why consistent grooming matters for coat health
## Tone Guidelines
- Caring and concerned (not guilt-trippy)
- British English spelling
- Pet-focused, reference the pet by name
- Make it feel one-to-one, not like a mass campaignCanva Design Brief
Paste into Canva Magic Design
Create marketing graphics for a pet care business called "{businessName}".
## Design Brief
**Campaign:** Regular Grooming Reminders
**Message:** Consistent grooming keeps your pet healthy and happy
**Audience:** General (educational content to prevent lapsing)
## Brand Colours
- **Primary:** {brandColour}
## Typography
- **Brand Font:** {fontFamily}
## Copy to Include
- **Headline:** "Consistent Care, Happy Pet"
- **Subtext:** "Regular grooming is about health, not just looks"
- **Call-to-Action:** "Book Your Regular Slot"Suggested Formats
Replace {businessName}, {brandColour}, and {fontFamily} with your actual business details for the best results.
This idea is yours to use however you like. Petboost simply makes it faster with real-time data and intelligent customer segmentation.
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