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Marketing Ideas for Pet Businesses

26 actionable marketing strategies for groomers, walkers, boarders, and trainers. Each idea includes step-by-step instructions, ChatGPT prompts, Canva design briefs, and email templates.

Campaign IdeaCustomer Segmentation

VIP Loyalty Recognition

Reward your top-spending clients with exclusive perks, a VIP card, or loyalty tier to increase retention and word-of-mouth referrals.

EmailIn-StoreSocial MediaDirect Mail

5 stepsRead more

Campaign IdeaCustomer Segmentation

We Miss You Campaign

Re-engage clients who haven't visited in 90+ days with a warm "we miss you" social media campaign or postcard mailer featuring their pet's name.

Social MediaDirect MailEmailSMS

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Campaign IdeaCustomer Segmentation

Multi-Pet Family Discount

Offer households with 2+ pets a same-day discount to increase booking value and reduce scheduling gaps.

EmailSocial MediaIn-StoreSMS

5 stepsRead more

Campaign IdeaCustomer Segmentation

Welcome New Clients

Feature new clients from the last 30 days on a "Welcome Wall" or social media shout-out to make them feel valued from day one.

EmailSocial MediaIn-Store

5 stepsRead more

Campaign IdeaCustomer Segmentation

Win Back Lapsed Regulars

Target previously regular clients (4-6 week frequency) who have gone 8+ weeks without booking, before they find someone else.

EmailSMSSocial Media

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Campaign IdeaCustomer Segmentation

Cash-to-Card Conversion

Encourage clients who always pay cash to save a card on file for faster, more convenient checkout.

EmailIn-StoreSMS

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Campaign IdeaCustomer Segmentation

Referral Champions

Ask your top 20 clients by visit count for referrals, turning your most loyal advocates into your best marketing channel.

EmailIn-StoreSocial MediaDirect Mail

5 stepsRead more

Campaign IdeaCustomer Segmentation

Weekend Warriors Weekday Push

Offer clients who only book weekends a weekday incentive to balance your schedule and reduce weekend pressure.

EmailSMSSocial Media

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Campaign IdeaCustomer Segmentation

Recurring Client Rewards

Reward clients on recurring schedules for their consistency with loyalty bonuses that reinforce the behaviour.

EmailIn-StoreSocial Media

5 stepsRead more

Campaign IdeaCustomer Segmentation

Self-Service Bookers

Feature clients who always book online in a "Tech-Savvy Pet Parents" social post or offer early access to new services.

Social MediaEmail

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Campaign IdeaCustomer Segmentation

Draft Account Activation

Convert accounts that were created but never booked into active clients with a targeted follow-up campaign.

EmailSMS

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Campaign IdeaCustomer Segmentation

High-Frequency Short-Gap Bookers

Upsell maintenance packages to clients who book every 2-3 weeks, offering predictable pricing for their frequent visits.

EmailIn-StoreSMS

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Campaign IdeaCustomer Segmentation

Declining Visit Frequency

Proactively reach out to clients whose booking gaps are getting longer before they lapse entirely.

EmailSMS

5 stepsRead more

Campaign IdeaCustomer Segmentation

Single-Service Upgraders

Introduce clients who only use one service to your full menu, expanding their average booking value.

EmailIn-StoreSocial Media

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Campaign IdeaCustomer Segmentation

Big Spender, No Card

Prioritise card-on-file outreach for high-value clients who still pay manually at every visit.

EmailIn-StoreSMS

5 stepsRead more

Campaign IdeaPet Lifecycle

Doodle Day Promotion

Run a themed "Doodle Day" event or social media series for your doodle breed clients.

Social MediaEmailEventsPartnerships

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Campaign IdeaPet Lifecycle

Senior Pet Wellness Month

Partner with a local vet for a senior wellness campaign targeting pets 7+ years old.

EmailSocial MediaPartnershipsContent Marketing

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Campaign IdeaPet Lifecycle

Puppy First Groom Package

Create a "First Groom" photo package with before-and-after for puppies under 1 year.

Social MediaEmailIn-StoreContent Marketing

5 stepsRead more

Campaign IdeaPet Lifecycle

Breed of the Month Spotlight

Feature your most popular breed in monthly social content with grooming tips and client features.

Social MediaContent MarketingEmail

5 stepsRead more

Campaign IdeaPet Lifecycle

Cat and Exotic Niche

Promote your capability for cats, rabbits, and non-dog pets to capture an underserved market.

Social MediaContent MarketingPartnershipsPaid Advertising

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Campaign IdeaPet Lifecycle

Pet Birthday Celebrations

Run a birthday promotion or social shout-out for pets with birthdays this month.

EmailSocial MediaSMSIn-Store

5 stepsRead more

Campaign IdeaPet Lifecycle

Large Breed Specialists

Promote your capacity and expertise for handling large breed dogs.

Social MediaContent MarketingPartnershipsPaid Advertising

5 stepsRead more

Campaign IdeaPet Lifecycle

Small Breed Pamper Package

Create a luxury pamper treatment specifically designed for toy and miniature breeds.

EmailSocial MediaIn-Store

5 stepsRead more

Campaign IdeaPet Lifecycle

Before-and-After Gallery

Create consent-based transformation content using your grooming results for social proof.

Social MediaContent MarketingEmail

5 stepsRead more

Campaign IdeaPet Lifecycle

Vaccination Awareness Drive

Partner with a vet for a vaccination clinic promotion targeting pets with expiring or expired vaccinations.

EmailPartnershipsSocial MediaIn-Store

5 stepsRead more

Email TemplateRetention & Re-engagement

We Miss You (90+ Day Lapsed)

Re-engage clients who have not visited in 90+ days with a warm, personal "we miss you" email that encourages rebooking.

5 stepsRead more

Pet Content Calendar

~126 pet awareness days across dogs, cats, breeds, welfare, and industry events. Each day includes marketing tips to help you plan your content year-round. Browse the interactive calendar, print the full list, or download it as an iCal file to import into your own calendar with recurring yearly events.

Browse the Calendar

These ideas work best with real data

Every idea above is yours to use, free and open. But imagine pairing them with real-time customer data, intelligent segmentation, and personalised email templates that open in your email client. That is what Petboost does.

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