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Campaign IdeaCustomer SegmentationFree & Open Source

We Miss You Campaign

Re-engage clients who haven't visited in 90+ days with a warm "we miss you" social media campaign or postcard mailer featuring their pet's name.

Social MediaDirect MailEmailSMS
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Quick Answer

A We Miss You campaign targets clients who haven't booked in 90+ days using social media posts, postcards, or direct outreach featuring the pet's name. This personal touch reconnects lapsed clients without feeling pushy, and typically recovers 10-20% of dormant customers when executed consistently.

The Problem

Clients drift away silently. There is no dramatic exit, no angry phone call. One day they just stop booking. By the time you notice, it has been three months and they have probably found someone else. The longer you wait, the harder it is to win them back, and every lapsed client represents months of future revenue walking out the door.

The Strategy

Run a dedicated "We miss [PetName]" campaign across social media and direct mail. Lead with the pet's name (not the owner's) because pet owners respond more emotionally to their pet's identity than their own. Keep the tone warm, not desperate. A simple postcard or DM that says "We miss Bella!" is more powerful than a 20% discount email.

Data Insight

Filter your customer list by last appointment date (90+ days ago) with no future booking. This segment typically represents 15-25% of a pet business's client base.

How to Execute

Step-by-step guide to running a We Miss You Campaign campaign

1

Identify lapsed clients

Pull all clients whose last completed appointment was 90+ days ago with no future booking. This is your "we miss you" segment. Exclude any clients you know have moved away or whose pets have passed.

2

Personalise with pet names

Create content that uses the pet's name prominently. "We miss Bella!" as a social post, postcard headline, or DM opener. People scroll past generic content but stop for their pet's name.

3

Choose your channels

For clients with social media presence, a tagged photo or story mention works brilliantly. For others, a physical postcard feels special and unexpected. Email is the fallback but least impactful.

4

Make rebooking effortless

Every touchpoint should include a direct booking link or QR code. Remove every barrier between seeing the message and taking action.

5

Follow up once, then respect silence

If no response after one touchpoint plus one follow-up (7-10 days later), respect their decision. Add them to a "quiet lapsed" list and try again in 3 months with a different approach.

AI-Powered Prompts

Copy these ready-to-use prompts into ChatGPT or Canva to instantly generate marketing assets for this idea. Just replace the placeholders with your business details.

ChatGPT Prompt

Paste into ChatGPT for marketing assets

You are a marketing expert for a pet care business called "{businessName}".

## Brand Identity
Primary colour: {brandColour}
Brand font: {fontFamily}

## Campaign Brief
**Campaign Name:** We Miss You
**Objective:** Re-engage clients who haven't visited in 90+ days with warm, pet-name-focused outreach.
**Target Audience:** Lapsed clients (last visit 90+ days ago, no future booking).

## What I Need
1. **Social Media Posts** (3 variations for Instagram/Facebook)
   - Feature the concept of missing specific pets (use "[PetName]" as placeholder)
   - Warm, not desperate tone
   - Include suggested image descriptions (before-and-after style or "throwback" posts)

2. **Postcard Copy** (physical mail)
   - Front: "We miss [PetName]!" with space for pet photo
   - Back: Short message + booking QR code or link

3. **Direct Message Template** (Instagram/Facebook DM)
   - Personal, one-to-one feel
   - Reference the pet by name

4. **SMS** (max 160 characters)
   - Quick, warm check-in with booking link

## Tone Guidelines
- Warm and genuine (not pushy or salesy)
- British English spelling
- Pet-focused: lead with the pet's name, not the owner's
- Short and scannable

**Tip:** Upload before-and-after pet photos to include in the designs.

Canva Design Brief

Paste into Canva Magic Design

Create a set of professional marketing graphics for a pet care business called "{businessName}".

## Design Brief
**Campaign:** We Miss You
**Message:** We miss seeing [PetName] and would love to welcome them back
**Audience:** Lapsed clients who haven't visited in 90+ days

## Brand Colours
- **Primary:** {brandColour}

## Typography
- **Brand Font:** {fontFamily}

## Style Guidelines
- Warm, welcoming aesthetic
- Space for a pet photo (before-and-after or portrait style)
- Soft, inviting colour palette
- Include booking QR code placeholder
- One clear message per design

## Copy to Include
- **Headline:** "We miss [PetName]!"
- **Subtext:** "It's been a while and we'd love to see you both again"
- **Call-to-Action:** "Book Online" or "Reply to This Message"

**Tip:** Upload pet photos and your business logo for branded designs.

Suggested Formats

Instagram Post (1080x1080)Instagram Story (1080x1920)Postcard Front (148x105mm)Postcard Back (148x105mm)Facebook Post (1200x630)

Replace {businessName}, {brandColour}, and {fontFamily} with your actual business details for the best results.

Do this inside Petboost

Find your lapsed clients instantly inside Petboost

pro plan
  • Petboost identifies clients who haven't visited in 90+ days with no future booking
  • The Marketing Ideas tab shows the exact segment size and each client with their pet names
  • One-tap personalised email templates with pet names already filled in
  • Export the segment list for postcard campaigns or social media outreach
  • Track which lapsed clients return after your campaign
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