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Campaign IdeaCustomer SegmentationFree & Open Source

Self-Service Bookers

Feature clients who always book online in a "Tech-Savvy Pet Parents" social post or offer early access to new services.

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Quick Answer

A Self-Service Bookers campaign celebrates clients who consistently book online by featuring them as "tech-savvy pet parents" on social media and giving them early access to new services or time slots. This rewards the behaviour you want to encourage (self-service booking) and inspires other clients to try online booking.

The Problem

Some clients always call to book, consuming your time and creating phone tag. Meanwhile, your self-service bookers save you time and effort but never get acknowledged for it. Worse, if you do not celebrate online booking, clients who could easily book themselves keep calling because they do not see the benefit.

The Strategy

Publicly celebrate self-service bookers and give them tangible perks. This rewards good behaviour, inspires others to try online booking, and gradually shifts your booking mix towards self-service.

Data Insight

Analyse booking source data. Clients with 80%+ self-service bookings are your tech-savvy segment.

How to Execute

Step-by-step guide to running a Self-Service Bookers campaign

1

Identify self-service clients

Filter for clients whose appointments are predominantly booked via online/self-service rather than staff-booked.

2

Create a "perk" for online bookers

Early access to new time slots, priority booking for popular times, or a small loyalty bonus for consistent online booking.

3

Feature them on social media

A "Tech-Savvy Pet Parents" series showcasing (with permission) clients who love the convenience of online booking.

4

Encourage the shift

For clients who still call, mention the perks: "Did you know you can book online and get early access to our new time slots?"

5

Measure the shift

Track the ratio of self-service vs staff-booked appointments over time. Aim to increase self-service to 70%+.

AI-Powered Prompts

Copy these ready-to-use prompts into ChatGPT or Canva to instantly generate marketing assets for this idea. Just replace the placeholders with your business details.

ChatGPT Prompt

Paste into ChatGPT for marketing assets

You are a marketing expert for "{businessName}". Create a campaign celebrating clients who book online and encouraging others to try self-service booking. Include: 1) Social media "Tech-Savvy Pet Parents" post 2) Email encouraging phone-bookers to try online 3) In-store QR code poster copy. British English. Brand colour: {brandColour}, font: {fontFamily}.

Canva Design Brief

Paste into Canva Magic Design

Create graphics for "{businessName}" promoting online self-service booking. Include QR code placeholder. Message: "Book anytime, anywhere." Brand colour: {brandColour}, font: {fontFamily}. Modern, clean design.

Suggested Formats

A4 Poster (210x297mm)Instagram Post (1080x1080)Email Header Banner (600x200)

Replace {businessName}, {brandColour}, and {fontFamily} with your actual business details for the best results.

Do this inside Petboost

Petboost tracks booking source automatically

pro plan
  • See which clients book online vs staff-booked
  • Self-service booking portal with your branding
  • Clients can book, reschedule, and manage appointments 24/7
  • Reduce phone calls and admin time
  • Real-time availability means no double-booking risk
Explore Self-Service Booking

This idea is yours to use however you like. Petboost simply makes it faster with real-time data and intelligent customer segmentation.

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