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Campaign IdeaCustomer SegmentationFree & Open Source

Multi-Pet Family Discount

Offer households with 2+ pets a same-day discount to increase booking value and reduce scheduling gaps.

EmailSocial MediaIn-StoreSMS

Quick Answer

A multi-pet family discount offers households with two or more pets a small discount when they book all pets on the same day. This increases average booking value, reduces scheduling gaps by consolidating appointments, and builds loyalty with your most valuable multi-pet households.

The Problem

Families with multiple pets often book them on different days, creating scheduling inefficiencies and missed upsell opportunities. They may also split their pets across different businesses if they do not feel valued as a multi-pet household. You are doing twice the work to manage separate appointments when one consolidated booking would be simpler for everyone.

The Strategy

Identify households with 2+ pets and offer a small same-day discount (10-15%) when all pets are booked together. This consolidates appointments, increases per-visit revenue, and makes the family feel special. Promote it as a convenience benefit ("One trip, all your pets sorted") rather than a pure discount play.

Data Insight

Count the households in your client base with 2+ pets. These families represent higher lifetime value and more scheduling opportunities than single-pet households.

How to Execute

Step-by-step guide to running a Multi-Pet Family Discount campaign

1

Identify multi-pet households

Pull your client list filtered by accounts with 2+ active pets. Sort by total pets per household to identify your biggest multi-pet families.

2

Design the offer

Keep it simple: 10-15% off when all pets in the household are booked on the same day. You could also offer a flat dollar discount or a free add-on for the second pet.

3

Promote directly to the segment

Send a personalised email: "Hi Sarah, we noticed you have Bella and Max with us. Book them together and save!" Make it feel like a perk, not a generic offer.

4

Create social content

Post about multi-pet families on social media: "Got a full house? Our multi-pet discount means one trip, all your pets sorted." Use photos of multi-pet families (with permission).

5

Track uptake

Monitor how many multi-pet households consolidate bookings after the promotion. Measure the increase in average booking value per visit.

AI-Powered Prompts

Copy these ready-to-use prompts into ChatGPT or Canva to instantly generate marketing assets for this idea. Just replace the placeholders with your business details.

ChatGPT Prompt

Paste into ChatGPT for marketing assets

You are a marketing expert for a pet care business called "{businessName}".

## Brand Identity
Primary colour: {brandColour}
Brand font: {fontFamily}

## Campaign Brief
**Campaign Name:** Multi-Pet Family Discount
**Objective:** Encourage households with 2+ pets to book all pets on the same day for a discount.
**Target Audience:** Clients with multiple pets registered.

## What I Need
1. **Email Template** (personalised to multi-pet families)
   - Reference both/all pet names
   - Highlight convenience ("one trip, all your pets sorted")
   - Clear discount terms

2. **Social Media Posts** (3 variations)
   - Celebrate multi-pet families
   - Promote the same-day booking benefit
   - Suggested image: group photo of multiple pets together

3. **In-Store Signage**
   - Headline (max 8 words)
   - Supporting text (max 20 words)

4. **SMS** (max 160 characters)

## Tone Guidelines
- Fun, family-oriented
- British English spelling
- Reference pets by name where possible
- Emphasise convenience over cost saving

Canva Design Brief

Paste into Canva Magic Design

Create marketing graphics for a pet care business called "{businessName}".

## Design Brief
**Campaign:** Multi-Pet Family Discount
**Message:** Book all your pets together and save
**Audience:** Families with 2+ pets

## Brand Colours
- **Primary:** {brandColour}

## Typography
- **Brand Font:** {fontFamily}

## Style Guidelines
- Fun, family-oriented aesthetic
- Space for photos of multiple pets together
- Playful but professional
- Clear discount callout

## Copy to Include
- **Headline:** "Got a Full House?"
- **Subtext:** "Book all your pets on the same day and save"
- **Call-to-Action:** "Book Together Today"

Suggested Formats

Instagram Post (1080x1080)Facebook Post (1200x630)A5 Flyer (148x210mm)Email Header Banner (600x200)

Replace {businessName}, {brandColour}, and {fontFamily} with your actual business details for the best results.

Do this inside Petboost

Petboost identifies multi-pet families automatically

pro plan
  • See every household with 2+ pets in your Marketing Ideas tab
  • One-tap email to multi-pet families with all pet names pre-filled
  • Track same-day booking rates for multi-pet households over time
  • Petboost groups pets by owner, so you always know who belongs together
  • The Customers deep dive surfaces multi-pet household insights

This idea is yours to use however you like. Petboost simply makes it faster with real-time data and intelligent customer segmentation.