Petboost Logo
Campaign IdeaPet LifecycleFree & Open Source

Doodle Day Promotion

Run a themed "Doodle Day" event or social media series for your doodle breed clients.

Social MediaEmailEventsPartnerships
Browse All Ideas

Quick Answer

A Doodle Day promotion leverages the popularity of doodle breeds (Cavoodles, Labradoodles, Groodles, etc.) by running a themed event or social media series. Doodle breeds require regular grooming due to their curly, non-shedding coats, making their owners high-value recurring clients worth celebrating.

The Problem

Doodle breeds are the fastest-growing segment in many pet businesses, but most groomers treat them the same as any other breed. Doodle owners are passionate about their breed and actively seek out groomers who understand doodle-specific coat care. If you are not positioning yourself as a doodle specialist, you are leaving this lucrative market to competitors.

The Strategy

Count your doodle breeds and if they represent a significant portion of your client base, run a dedicated Doodle Day promotion. This could be a social media series ("Doodle Transformations"), an in-salon event, or breed-specific content that positions you as the local doodle grooming expert.

Data Insight

Filter your pet records for doodle breed variants. Count the total doodles in your client base. This segment is typically 15-30% of a grooming business.

How to Execute

Step-by-step guide to running a Doodle Day Promotion campaign

1

Count your doodles

Filter your pet list by breed for doodle variants: Cavoodle, Labradoodle, Groodle, Goldendoodle, Bernedoodle, Spoodle, etc. This is your addressable market.

2

Create themed content

Before-and-after doodle transformations, breed-specific grooming tips, "Doodle of the Week" features. Doodle owners love sharing content about their breed.

3

Run a Doodle Day event

Dedicate a day to doodle breeds with a small perk: free bandana, breed-specific conditioning treatment, or photo opportunity.

4

Partner with doodle communities

Join local doodle Facebook groups and offer group discounts. Doodle owners are highly networked and refer within their breed community.

5

Position as a specialist

Create content about doodle coat types (fleece vs wool vs hair) and the specific grooming they need. This expertise builds trust and premium positioning.

AI-Powered Prompts

Copy these ready-to-use prompts into ChatGPT or Canva to instantly generate marketing assets for this idea. Just replace the placeholders with your business details.

ChatGPT Prompt

Paste into ChatGPT for marketing assets

You are a marketing expert for "{businessName}". Create a Doodle Day campaign targeting doodle breed owners. Include: 1) Event announcement social post 2) "Doodle of the Week" series concept (4 posts) 3) Email to doodle owners 4) Facebook group partnership pitch. British English. Brand colour: {brandColour}, font: {fontFamily}.

Canva Design Brief

Paste into Canva Magic Design

Create Doodle Day event graphics for "{businessName}". Fun, playful doodle-themed designs. Space for before-and-after doodle photos. Message: "It's Doodle Day!" Brand colour: {brandColour}, font: {fontFamily}.

Suggested Formats

Instagram Post (1080x1080)Instagram Story (1080x1920)Facebook Event Cover (1920x1080)A5 Flyer (148x210mm)

Replace {businessName}, {brandColour}, and {fontFamily} with your actual business details for the best results.

Do this inside Petboost

Petboost counts your doodles automatically

pro plan
  • Breed distribution analysis in the Pets deep dive shows your doodle count
  • Filter pet records by breed to identify your full doodle segment
  • One-tap email to doodle owners promoting your Doodle Day event
  • Track breed-specific revenue and booking patterns
  • The Marketing Ideas tab surfaces this idea when you have enough doodles to make it worthwhile
Explore Reporting & Intelligence

This idea is yours to use however you like. Petboost simply makes it faster with real-time data and intelligent customer segmentation.

More Ideas to Explore

Keep the momentum going with these related marketing strategies