Campaign IdeaPet Lifecycle
Doodle Day Promotion
Run a themed "Doodle Day" event or social media series for your doodle breed clients.
Social MediaEmailEventsPartnerships
5 stepsRead more
Campaign IdeaPet LifecycleFree & Open Source
Breed of the Month Spotlight
Feature your most popular breed in monthly social content with grooming tips and client features.
Social MediaContent MarketingEmail
Quick Answer
Breed of the Month Spotlight features your most popular breed each month with dedicated social media content, grooming tips, and client features. This positions you as a breed expert, creates engaging content, and makes breed-specific clients feel specially valued.
The Problem
Social media content is hard to plan consistently. Most pet businesses post randomly without a content strategy. Meanwhile, breed-specific content gets significantly higher engagement because owners love seeing their breed featured.
The Strategy
Use your breed distribution data to plan a Breed of the Month content calendar. Feature the most popular breed each month with grooming tips, client spotlights, and breed-specific care advice.
Data Insight
Your breed distribution data shows which breeds dominate your client base. Start with the most popular breed.
How to Execute
Step-by-step guide to running a Breed of the Month Spotlight campaign
1
Rank your breeds
Sort pets by breed to find your top breeds by count.
2
Plan a 12-month calendar
Assign one breed per month, starting with your most popular.
3
Create breed-specific content
Grooming tips, before-and-after photos, breed facts, coat care advice.
4
Feature real clients
With permission, feature actual pets of that breed from your client base.
5
Cross-promote
Tag breed-specific groups and hashtags to expand reach.
AI-Powered Prompts
Copy these ready-to-use prompts into ChatGPT or Canva to instantly generate marketing assets for this idea. Just replace the placeholders with your business details.
ChatGPT Prompt
Paste into ChatGPT for marketing assets
You are a marketing expert for "{businessName}". Create a Breed of the Month content series. Include: 1) Month launch post template 2) Grooming tips carousel concept 3) Client spotlight post template 4) Month wrap-up post. British English. Brand colour: {brandColour}, font: {fontFamily}.Canva Design Brief
Paste into Canva Magic Design
Create Breed of the Month social media templates for "{businessName}". Include: launch post, grooming tips carousel, client spotlight frame. Space for breed photos. Brand colour: {brandColour}, font: {fontFamily}.Suggested Formats
Instagram Post (1080x1080)Instagram Carousel (1080x1080, 5 slides)Instagram Story (1080x1920)
Replace {businessName}, {brandColour}, and {fontFamily} with your actual business details for the best results.
Do this inside Petboost
Petboost shows your breed distribution instantly
- Breed ranking by count in the Pets deep dive
- Filter client list by breed for targeted outreach
- Photo management for before-and-after content
- Track which breed content gets the most engagement
- The Marketing Ideas tab suggests your top breed automatically
This idea is yours to use however you like. Petboost simply makes it faster with real-time data and intelligent customer segmentation.
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