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Campaign IdeaPet LifecycleFree & Open Source

Before-and-After Gallery

Create consent-based transformation content using your grooming results for social proof.

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Quick Answer

A Before-and-After Gallery showcases grooming transformations with consent-based photo content. Before-and-after photos are the highest-performing content type for pet businesses on social media and serve as powerful social proof for potential new clients.

The Problem

You do amazing work but have no visual proof to show potential clients. Before-and-after photos are the single most effective marketing asset for a grooming business.

The Strategy

Systematically capture before-and-after photos and build a content library that showcases your work.

Data Insight

Your pet records with breed information help plan which transformations to feature.

How to Execute

Step-by-step guide to running a Before-and-After Gallery campaign

1

Get consent

Ask permission to photograph and share at check-in.

2

Standardise photos

Same background, lighting, and angle for consistency.

3

Share consistently

Post 2-3 before-and-afters per week on social media.

4

Create a website gallery

Dedicated gallery page on your website.

5

Encourage tagging

Ask owners to tag you when sharing their pet post-groom.

AI-Powered Prompts

Copy these ready-to-use prompts into ChatGPT or Canva to instantly generate marketing assets for this idea. Just replace the placeholders with your business details.

ChatGPT Prompt

Paste into ChatGPT for marketing assets

You are a marketing expert for "{businessName}". Create a Before-and-After Gallery content strategy. Include: 1) Photo consent form copy 2) Social post templates (3 styles) 3) Caption formulas 4) Hashtag strategy. British English. Brand colour: {brandColour}, font: {fontFamily}.

Canva Design Brief

Paste into Canva Magic Design

Create before-and-after photo templates for "{businessName}". Split-screen layout with "Before" and "After" labels. Space for pet photos. Clean, professional. Brand colour: {brandColour}, font: {fontFamily}.

Suggested Formats

Instagram Post - Split (1080x1080)Instagram Carousel (1080x1080)Instagram Story (1080x1920)

Replace {businessName}, {brandColour}, and {fontFamily} with your actual business details for the best results.

Do this inside Petboost

Petboost stores pet photos in client profiles

pro plan
  • Photo storage attached to pet profiles
  • Breed data helps plan which transformations to feature
  • Track which content gets the most engagement
  • Client consent management
  • Shareable photo links for social media
Explore Pet Management

This idea is yours to use however you like. Petboost simply makes it faster with real-time data and intelligent customer segmentation.

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