Work With Us
Journalist, podcaster, blogger, event organiser, or content creator? We would love to collaborate.
How We Can Work Together
Podcast Appearances
Pet industry growth, running a pet business in Australia, and using technology in small business.
Newspaper & Magazine Features
The booming pet industry, innovation in pet services, and building an Australian business from the ground up.
Guest Speaking & Panels
Conferences, summits, and industry events. Subject matter expertise across:
- Pet industry (Annika): animal science, pet welfare, and running a hands-on pet services business.
- Technology in small business (Mo): designing and building software purpose-built for the pet industry.
- Small business operations (Frazer): customer experience, pet business ownership, and using tech to grow.
Blog Collaborations
Co-authored content with pet industry writers, trainers, vets, and complementary brands.
Interviews & Profiles
Pet business operations, industry innovation, and the people behind the product.
Expert Quotes
Timely commentary on pet industry trends, small business technology, and animal services in Australia.
Video & Broadcast
TV segments, YouTube, and video features on innovation in the pet industry.
Workshop Facilitation
Interactive workshops for pet businesses, teams, and organisations. Led by Frazer, drawing on large-scale facilitation experience at Woolworths.
- Team alignment: breaking silos, building trust, turning differences into strengths.
- Customer experience: mapping the pet owner journey, finding moments that matter.
- Business operations: identifying blindspots, streamlining processes.
- Offsite retreats: energising sessions that leave teams connected and focused.
Looking for an Angle?
“Australia's pet industry is growing aggressively, but most businesses still run on pen and paper”
The $30B+ Australian pet industry is one of the fastest-growing sectors in the country. Explore why so many pet businesses are still underserved by technology.
“Inside the dog daycare boom: capacity, compliance, and what it takes to keep up”
Dog daycare is one of the fastest-growing pet service categories in Australia. How do facilities manage capacity, safety, and compliance at scale?
“We started a pet business, then built the software we wished existed”
The founders of Hound Health Bondi hit operational pain points firsthand and built Petboost to solve them. A story about the pet industry from the inside.
“Why Australian pet businesses are choosing local software over international tools”
Explore why locally-built, pet-specific platforms are gaining traction over generic international booking tools in the Australian market.
“How small pet businesses are using technology to compete with big facilities”
A practical look at how solo operators and small teams are using automation to handle bookings, payments, and communication like much larger businesses.
“Innovation in pet services: what the next decade looks like for the industry”
From animal welfare standards to customer experience to technology, the pet services industry is professionalising fast. Where is it headed?
Recent Coverage
Where Petboost has been featured, quoted, and discussed.
Pet Industry Mentor Podcast: Building a Healthy Pet Business
Frazer McLeod joins the Pet Industry Mentor podcast to discuss what it takes to build and run a healthy pet business in Australia.
Who You Can Speak With
Real experience in pet businesses, technology, and building companies.
Frazer McLeod
CEO & Co-Founder
Previously at WooliesX (Woolworths). Co-founded Hound Health Bondi. Runs a pet business and builds the software.
Mo Abed
CTO & Co-Founder
Founding team at WhistleOut. Founded Call of Service (acquired by Hipages, ASX: HPG). Built platforms serving thousands of small businesses.
Annika Le Rade
Advisor
Animal science graduate. Founded and runs Hound Health in Sydney. Ensures every Petboost feature solves real problems.
Quick Facts for Journalists
Founded
Sydney, Australia
What we build
Purpose-built scheduling, payments, and automation software for pet service businesses
Backed by
The Di Marco Group (Adrian Di Marco, TechnologyOne founder)
Origin story
Built by the founders of Hound Health Bondi, a pet services business in Sydney
Market
Australian pet services: grooming, daycare, walking, training, boarding, and more
Key differentiator
The only Australian platform designed from the ground up for pet businesses, not adapted from generic booking software
Team available for
Interviews, quotes, podcasts, guest speaking, conference panels, workshop facilitation, and expert commentary
Press contact
press@petboost.com.au
Get in Touch
Media enquiries, speaking invitations, workshop proposals, or press kit access. We aim to respond within one business day.