Cat and Exotic Niche
Promote your capability for cats, rabbits, and non-dog pets to capture an underserved market.
Quick Answer
A Cat and Exotic Niche campaign promotes your ability to groom non-dog pets like cats, rabbits, and guinea pigs. This market is massively underserved because most groomers focus exclusively on dogs. Positioning yourself as cat-friendly or exotic-capable opens a new revenue stream with less competition.
Most pet grooming businesses focus almost exclusively on dogs, yet cat and exotic pet grooming is a growing, underserved market. Cat owners struggle to find groomers who understand feline behaviour, and exotic pet owners often have nowhere to turn. If you can groom these animals, you are probably not telling anyone.
If you have non-dog pets in your client base, promote this capability. A simple "We groom cats too!" campaign can open an entirely new client segment with virtually no competition.
Data Insight
Count non-dog pets in your client base by animal type. If you groom cats or exotics, this is an untapped growth opportunity.
Step-by-step guide to running a Cat and Exotic Niche campaign
Count your non-dog pets
Filter your pet list by animal type to see how many cats, rabbits, or other species you already groom.
Create dedicated content
A "We groom cats!" social post with before-and-after cat grooming photos. Cat grooming content is rare and gets high engagement.
Address owner concerns
Cat owners worry about stress. Address this directly: "Our feline grooming sessions are calm, quiet, and designed for anxious cats."
Partner with cat-specific communities
Local cat groups, exotic pet forums, and veterinary clinics that handle cats.
Price appropriately
Cat grooming often commands a premium due to the specialist skills required. Do not undervalue it.
Copy these ready-to-use prompts into ChatGPT or Canva to instantly generate marketing assets for this idea. Just replace the placeholders with your business details.
ChatGPT Prompt
Paste into ChatGPT for marketing assets
You are a marketing expert for "{businessName}" which also grooms cats and/or exotic pets. Create a campaign promoting this capability. Include: 1) "We groom cats!" announcement post 2) FAQ content addressing cat owner concerns 3) Email to existing cat-owning clients 4) Local cat community outreach pitch. British English. Brand colour: {brandColour}, font: {fontFamily}.Canva Design Brief
Paste into Canva Magic Design
Create cat grooming promotion graphics for "{businessName}". Message: "Yes, we groom cats too!" Calm, professional, feline-friendly aesthetic. Space for cat photos. Brand colour: {brandColour}, font: {fontFamily}.Suggested Formats
Replace {businessName}, {brandColour}, and {fontFamily} with your actual business details for the best results.
Petboost tracks all animal types, not just dogs
- Animal type breakdown in the Pets deep dive
- Separate service categories for cats and exotic pets
- Track cat vs dog revenue and growth trends
- Species-specific booking notes and care flags
- Marketing Ideas tab surfaces this when you have non-dog clients
This idea is yours to use however you like. Petboost simply makes it faster with real-time data and intelligent customer segmentation.